About Me
Fractional product & ops lead
I build and ship Cloudflare-native SaaS, mobile/IoT, and automation-first workflows so founders get live products fast without managing dev teams.
Based in Dubai, I pair hands-on architecture with go-to-market ownership: weekly progress, fixed outcomes, and one accountable owner.
- Ship: scoped outcomes, weekly releases, and launch support.
- Automate: ops/tooling that removes manual work across sales, ops, and finance.
- Sell: clear messaging, pricing, and pilots to prove adoption and ROI.
Core Skills
Product & GTM
Outcome-led roadmaps, pricing, pilots, and launch narratives that convert.
Cloudflare-native SaaS
Workers, R2, KV, Queues, D1, Durable Objects for multi-tenant products.
Mobile, hardware, IoT
Flutter, kiosk/tabletop devices, and story/QR experiences across industries.
Automation & ops
CRM, billing, support, and back-office automation with AI assistance.
Professional Experience
Founder | CEO (Part-time)
Topolo Technology IncTopolo builds Cloudflare-native SaaS and hardware-enabled products that reimagine smartphones, QR, and “stories” as infrastructure for digital experiences.
- Defined and owned product strategy and roadmaps for Nodo (kiosk network), Hiero (story platform), and Quro (premium programmable QR) from concept to launch.
- Architected a multi-tenant Cloudflare stack (Workers, R2, KV, Queues, D1, Durable Objects) for low-latency delivery.
- Led cross-functional engineering, design, hardware, and marketing teams to ship and iterate.
- Designed and validated use cases across hospitality, retail, F&B, and events; built pricing and pilots to prove ROI.
- Filed a patent for a tabletop digital display device for advertising and interactive information.
Founder | Owner (Part-time)
Fresh VenturesUAE-based food tech portfolio (Livefreshr, JustCook, JustFeed) spanning meal kits, ready-to-eat, and catering.
- Built end-to-end meal kit software (menus, subs, macros, shopping/packing, reporting).
- Owned product, operations, marketing, partnerships, and digital funnels across brands.
- Architected and maintained Laravel back office and customer platforms; launched JustFeed, a Flutter-powered TikTok-style recipe experience across iOS/Android/web/desktop.
- Managed P&L, pricing, forecasting, and B2B catering contracts.
TPP Partnerships Manager (segment lead)
CventJoined early in the Dubai office to establish and grow Cvent’s Middle East presence.
- Owned the third-party planner segment; moved from mid-market to full regional responsibility within 6 months.
- Ran full-cycle sales for the event tech stack (registration, venue sourcing, onsite, engagement) with marketing, SDRs, and product.
- Localised positioning, demos, and proposals; maintained KPIs on revenue, activity, pipeline health, and retention.
Solution Consultant / Project Manager, Senior IT Specialist
XpertLearningDelivered learning and talent technology across the GCC, spanning functional consulting and technical implementation.
- Led discovery, process mapping, UAT, and admin training; tailored demos for HR, L&D, and IT.
- Implemented Cornerstone OnDemand and related platforms: SSO, permissions, workflows, HRIS/API feeds, SCORM/xAPI, reporting.
- Bridged sales, product, and client IT to align technical feasibility with business goals.
Full Stack Engineer
SoftSquared (FasterKey)Founded and developed FasterKey, a SaaS CRM/property platform that evolved into a broader product suite.
- Built front/back end (PHP/MySQL/JS) for inventory, inquiries, pipeline, and reporting.
- Created automated portal syndication via APIs/XML; handled hosting, security, and uptime.
- Gathered broker requirements and iterated features end-to-end.
Sales & Software Operations Specialist
TravelJunkyExpanded from sales into solving ops through custom software.
- Built an internal CRM in Visual Basic to automate lead capture, bookings, reminders, and reporting.
- Rolled out to the team and sold the CRM back to the company.
Sous Chef
TUI (Crystal Ski)Led high-volume kitchen ops in alpine resorts, building resilience, organisation, and team coordination under pressure.