About Me

Fractional product & ops lead

I build and ship Cloudflare-native SaaS, mobile/IoT, and automation-first workflows so founders get live products fast without managing dev teams.

Based in Dubai, I pair hands-on architecture with go-to-market ownership: weekly progress, fixed outcomes, and one accountable owner.

  • Ship: scoped outcomes, weekly releases, and launch support.
  • Automate: ops/tooling that removes manual work across sales, ops, and finance.
  • Sell: clear messaging, pricing, and pilots to prove adoption and ROI.
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Core Skills

Product & GTM

Outcome-led roadmaps, pricing, pilots, and launch narratives that convert.

Cloudflare-native SaaS

Workers, R2, KV, Queues, D1, Durable Objects for multi-tenant products.

Mobile, hardware, IoT

Flutter, kiosk/tabletop devices, and story/QR experiences across industries.

Automation & ops

CRM, billing, support, and back-office automation with AI assistance.

Professional Experience

Founder | CEO (Part-time)

Topolo Technology Inc
Mar 2022 - Present

Topolo builds Cloudflare-native SaaS and hardware-enabled products that reimagine smartphones, QR, and “stories” as infrastructure for digital experiences.

  • Defined and owned product strategy and roadmaps for Nodo (kiosk network), Hiero (story platform), and Quro (premium programmable QR) from concept to launch.
  • Architected a multi-tenant Cloudflare stack (Workers, R2, KV, Queues, D1, Durable Objects) for low-latency delivery.
  • Led cross-functional engineering, design, hardware, and marketing teams to ship and iterate.
  • Designed and validated use cases across hospitality, retail, F&B, and events; built pricing and pilots to prove ROI.
  • Filed a patent for a tabletop digital display device for advertising and interactive information.

Founder | Owner (Part-time)

Fresh Ventures
Mar 2014 - Present

UAE-based food tech portfolio (Livefreshr, JustCook, JustFeed) spanning meal kits, ready-to-eat, and catering.

  • Built end-to-end meal kit software (menus, subs, macros, shopping/packing, reporting).
  • Owned product, operations, marketing, partnerships, and digital funnels across brands.
  • Architected and maintained Laravel back office and customer platforms; launched JustFeed, a Flutter-powered TikTok-style recipe experience across iOS/Android/web/desktop.
  • Managed P&L, pricing, forecasting, and B2B catering contracts.

TPP Partnerships Manager (segment lead)

Cvent
Apr 2019 - Mar 2021

Joined early in the Dubai office to establish and grow Cvent’s Middle East presence.

  • Owned the third-party planner segment; moved from mid-market to full regional responsibility within 6 months.
  • Ran full-cycle sales for the event tech stack (registration, venue sourcing, onsite, engagement) with marketing, SDRs, and product.
  • Localised positioning, demos, and proposals; maintained KPIs on revenue, activity, pipeline health, and retention.

Solution Consultant / Project Manager, Senior IT Specialist

XpertLearning
Apr 2012 - Sep 2016

Delivered learning and talent technology across the GCC, spanning functional consulting and technical implementation.

  • Led discovery, process mapping, UAT, and admin training; tailored demos for HR, L&D, and IT.
  • Implemented Cornerstone OnDemand and related platforms: SSO, permissions, workflows, HRIS/API feeds, SCORM/xAPI, reporting.
  • Bridged sales, product, and client IT to align technical feasibility with business goals.

Full Stack Engineer

SoftSquared (FasterKey)
Jan 2011 - Jun 2014

Founded and developed FasterKey, a SaaS CRM/property platform that evolved into a broader product suite.

  • Built front/back end (PHP/MySQL/JS) for inventory, inquiries, pipeline, and reporting.
  • Created automated portal syndication via APIs/XML; handled hosting, security, and uptime.
  • Gathered broker requirements and iterated features end-to-end.

Sales & Software Operations Specialist

TravelJunky
May 2010 - Jan 2011

Expanded from sales into solving ops through custom software.

  • Built an internal CRM in Visual Basic to automate lead capture, bookings, reminders, and reporting.
  • Rolled out to the team and sold the CRM back to the company.

Sous Chef

TUI (Crystal Ski)
Dec 2007 - Apr 2010

Led high-volume kitchen ops in alpine resorts, building resilience, organisation, and team coordination under pressure.