Ash Lane

Ash Lane

Head of Product & Platform

Dubai · Open to Global & Remote

me@ash-lane.com

ash-lane.com

linkedin.com/in/ashlane

WhatsApp: +971 55 188 7924

Profile

Product and platform leader with a founder's bias for action and deep technical fluency. Extensive experience shipping complex SaaS and edge-native platforms from greenfield concept through MVP, V1, and multi-product ecosystems. Hands-on with Cloudflare Workers, React/TypeScript, Flutter, and Laravel, plus AI-powered workflows, WhatsApp integrations, and marketing automation tied directly to product outcomes.

Product Leadership Highlights

0 → 1 & 1 → N

  • Greenfield product conception and validation
  • From MVP to coherent multi-product suites
  • Prioritisation frameworks and roadmap ownership

Technical Product Leadership

  • Cloudflare Workers, D1, KV, R2, Queues
  • React, TypeScript, Astro, Next.js
  • Flutter & mobile app ecosystems

Customer & GTM

  • Customer discovery and problem framing
  • Pricing, packaging, and positioning
  • Partner and stakeholder alignment
  • Lifecycle journeys, WhatsApp flows & marketing automation

Domains

  • MDM & device fleets, retail & kiosks
  • QR/DOOH, media & social impact SaaS
  • Food tech, CRM, and auth platforms

Experience

Head of Product & Platform (Founder & CEO)

Topolo Technology Inc

Mar 2022 – Present Global / Remote

Define and execute product strategy for Topolo's multi-product ecosystem, with an emphasis on edge-native architectures and interoperable services.

  • Oversaw conception, validation, and delivery of core products including Nodo MDM, Nodo Apps Ecosystem, Topolo Auth, Topolo CRM, Roadmapper, ImpactCanvas, and Topolo Bytes.
  • Specified and co-designed architectures using Cloudflare Workers, D1, KV, R2, and React/TypeScript to ensure scalability, observability, and developer ergonomics.
  • Structured a shared platform layer (auth, identity, billing, data models, UI kits) enabling rapid delivery of new products on a consistent foundation.
  • Led discovery and usability sessions with NGOs, retailers, and internal stakeholders to iterate quickly on product–market fit and UX.
  • Authored and maintained documentation (ADRs, onboarding guides, API contracts) to standardise decision-making and onboarding across the product suite.

Product & Technology Lead (Founder)

Fresh Ventures – Livefreshr, JustCook, JustFeed

Mar 2014 – Present Dubai, UAE

Owned the product vision and delivery for a vertically integrated food tech stack spanning consumer, operational, and SaaS layers.

  • Designed and implemented JustCook SaaS, an end-to-end platform (Laravel, Vue.js) for meal kit operations including orders, inventory, recipes, procurement, routing, and analytics.
  • Led design and development of the JustFeed Flutter app as a premium customer experience for managing subscriptions, browsing menus, and completing in-app checkout.
  • Translated operational constraints into product requirements, helping reduce manual effort and error rates through better tooling and automation.
  • Coordinated brand and marketing initiatives in lockstep with product launches to maximise adoption and retention.

Solution Consultant / Project Manager

XpertLearning

Feb 2013 – Sep 2016 UAE

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

  • Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
  • Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
  • Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Mid-Market Sales Manager / TPP Partnerships Manager

Cvent

Apr 2019 – Mar 2021 Dubai, UAE

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

  • Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
  • Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.

Product & Technical Skills

Product

Discovery, roadmapping, MVP design, multi-product ecosystems, pricing & packaging, stakeholder management.

Technical

React, TypeScript, Astro, Next.js, Flutter, Laravel/PHP, Cloudflare Workers, D1, R2, KV, Queues, Firebase.

Practices

Hexagonal architecture, multi-tenant SaaS, documentation-first workflows, observability & reliability.