Ash Lane

Define and execute product strategy for a multi-product platform spanning identity, CRM, planning, AI workflows, billing, admin tooling, commerce, media, and device operations.

• Oversaw conception, validation, and delivery of OAuth/OIDC identity, developer onboarding, CRM, roadmapping, AI gateway, billing/payments, notifications, admin tooling, media workflows, MDM/device operations, and commerce surfaces.
• Translated platform architecture into product requirements across tenant data, service scopes, API contracts, usage tracking, onboarding, operator workflows, and customer-facing experiences.
• Structured shared platform foundations enabling new products to launch on consistent auth, billing, data, UI, deployment, and documentation patterns.
• Led discovery, usability sessions, roadmap reviews, and partner conversations to iterate quickly on product-market fit and workflow value.
• Authored and maintained product briefs, ADRs, onboarding guides, API contracts, and operating notes to standardise decisions across the product suite.

Owned the product vision and delivery for a vertically integrated food tech stack spanning consumer, operational, and SaaS layers.

• Designed and implemented JustCook SaaS, an end-to-end platform (Laravel, Vue.js) for meal kit operations including orders, inventory, recipes, procurement, routing, and analytics.
• Led design and development of the JustFeed Flutter app as a premium customer experience for managing subscriptions, browsing menus, and completing in-app checkout.
• Translated operational constraints into product requirements, helping reduce manual effort and error rates through better tooling and automation.
• Coordinated brand and marketing initiatives in lockstep with product launches to maximise adoption and retention.

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
• Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
• Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

• Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
• Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.