Ash Lane

Designed workflow automation systems that connect CRM, research, messaging, roadmap, support, content, and internal operations into controlled execution loops.

• Built automation patterns for CRM enrichment, LinkedIn and web research, WhatsApp/email flows, documentation, roadmap analysis, support triage, media workflows, and internal delivery tracking.
• Structured event-driven backends using Workers, queues, D1/KV/R2 storage, Vectorize, scheduled jobs, service clients, and operator dashboards for repeatable execution.
• Designed review gates, idempotent workflows, retry paths, state tracking, audit trails, and scoped authorization to keep automation useful without losing control.
• Connected front-end operator surfaces with backend services so humans could inspect, approve, override, and improve automated work.
• Turned manual research and operations loops into reusable playbooks supported by prompts, structured outputs, browser automation, and data-quality checks.

Owned product and automation systems for a vertically integrated food tech stack spanning consumer, operational, and SaaS layers.

• Designed and implemented JustCook SaaS, an end-to-end platform for meal kit operations including orders, inventory, recipes, procurement, routing, reporting, and operational workflows.
• Translated kitchen, logistics, customer-service, and marketing constraints into software and automations that reduced manual effort and operational error.
• Connected campaign, CRM, order, and product data so decisions could move faster across operations, marketing, and delivery teams.
• Shipped customer and internal tools across Flutter, Laravel/Vue, lifecycle messaging, analytics, and decision-support workflows.

Implemented enterprise learning and talent management platforms, bridging client workflows, technical integration, and vendor product constraints.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, integrations, and deployments for major regional clients.
• Owned RFP responses, solution demonstrations, admin training, workflow mapping, and post-launch optimisation for performance, learning, and talent products.
• Converted real-world client usage patterns into vendor enhancement requests, reporting improvements, and operational playbooks.

Brought a product-minded and data-led approach to selling event technology platforms into the Middle East market.

• Drove consultative discovery, tailored demos, workflow mapping, and product-qualified opportunities for enterprise and mid-market event teams.
• Partnered with product, SDR, and implementation teams to turn pipeline signals, customer constraints, and regional requirements into successful deployments.
• Built credibility with both commercial and technical stakeholders by connecting event operations, integrations, reporting, and adoption outcomes.