Ash Lane

Lead cross-platform experience strategy for Topolo’s portfolio, delivering Flutter apps, kiosk flows, and companion journeys powered by edge-native APIs.

• Designed shared Flutter architecture and component libraries for customer, operator, and kiosk apps, ensuring performance and brand consistency across surfaces.
• Integrated edge APIs (Cloudflare Workers, D1, KV, R2) with real-time messaging to support interactive content, offline scenarios, and secure sessions.
• Built release engineering pipelines, feature flagging, crash analytics, and experimentation tooling for continuous delivery.
• Partnered with marketing and lifecycle teams to link in-app behaviour with WhatsApp automation, email, and personalised content.
• Documented UX patterns, API contracts, and onboarding materials to accelerate new product and customer launches.

Led customer-facing mobile experiences and supporting platforms for Livefreshr, turning complex meal-kit operations into intuitive apps.

• Built the JustFeed Flutter app with subscription management, menu curation, offline menus, and rich media workflows.
• Implemented shared design system, localisation, and A/B testing framework across web and mobile surfaces.
• Integrated app telemetry with marketing automation (email, push, WhatsApp) and loyalty programs to drive retention.
• Collaborated with operations to surface logistics, delivery ETA, and support workflows directly inside the app experience.

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
• Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
• Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

• Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
• Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.