Ash Lane

Head of Mobile & Customer Experiences

Dubai · Open to Global & Remote

Professional Summary

Head of mobile experiences with deep Flutter expertise, shipping cross-platform apps, managed-device experiences, and companion journeys tied to SaaS backends. I build shared codebases, design systems, and release pipelines that keep native performance while accelerating delivery. Experienced blending in-app engagement with lifecycle automation, WhatsApp flows, and analytics to drive retention and revenue.

Core Skills

Experience Strategy

Journey mapping across mobile, managed-device, and web touchpoints
UX research, design systems, accessibility, localisation
Experimentation, analytics, and engagement metric ownership

Flutter & Cross-Platform

Shared codebases for iOS, Android, web, managed-device, and embedded surfaces
Modular architecture, component libraries, theming, CI/CD pipelines
Native integrations (payments, camera, sensors, offline sync)

Backend Collaboration

Cloud and edge APIs, Firebase, GraphQL/REST, and realtime events
GraphQL/REST contracts, schema evolution, observability, SLOs
Performance monitoring, crash analytics, release health automation

Lifecycle & Growth

In-app messaging, feature launches, experimentation frameworks
Lifecycle automation (WhatsApp, push, email) tied to product usage
App store strategy, community programs, support integration

Director-Level Scope

Director-level ownership across product roadmap, delivery governance, stakeholder communication, vendor selection, budget trade-offs, and cross-functional operating cadence.
Experience leading product, engineering, operations, GTM, implementation, and partner teams through 0-to-1 launches, regional expansion, and platform scaling.
Translate founder, board, and executive priorities into OKRs, portfolio plans, hiring needs, delivery metrics, risk management, and customer-facing execution.

Professional Experience

Head of Mobile & Experiences (Founder & CEO)

Topolo Technology Inc

Mar 2022 – Present Global / Remote

Lead cross-platform experience strategy for mobile, operator, and customer-facing software powered by edge-native APIs, identity, CRM, media, support, and automation services.

Designed shared Flutter architecture and component libraries for customer, operator, managed-device, and companion apps, ensuring performance and brand consistency across surfaces.
Integrated cloud and edge APIs, Firebase, REST services, real-time messaging, secure sessions, media workflows, and offline-capable experiences.
Built release engineering pipelines, feature flagging, crash analytics, experimentation tooling, and CI/CD practices for continuous delivery.
Partnered with marketing and lifecycle teams to link in-app behaviour with WhatsApp automation, email, CRM, analytics, and personalised content.
Documented UX patterns, API contracts, onboarding materials, and acceptance checks to accelerate new product and customer launches.

Mobile & CX Lead (Founder)

Fresh Ventures – Livefreshr, JustCook, JustFeed

Mar 2014 – Present Dubai, UAE

Led customer-facing mobile experiences and supporting platforms for Livefreshr, turning complex meal-kit operations into intuitive apps.

Built the JustFeed Flutter app with subscription management, menu curation, offline menus, and rich media workflows.
Implemented shared design system, localisation, and A/B testing framework across web and mobile surfaces.
Integrated app telemetry with marketing automation (email, push, WhatsApp) and loyalty programs to drive retention.
Collaborated with operations to surface logistics, delivery ETA, and support workflows directly inside the app experience.

Solution Consultant / Project Manager

XpertLearning

Feb 2013 – Sep 2016 UAE

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Mid-Market Sales Manager / TPP Partnerships Manager

Cvent

Apr 2019 – Mar 2021 Dubai, UAE

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.

Technical Skills

Engineering

Flutter, Dart, Swift interoperability, React/TypeScript, Firebase, GraphQL/REST, edge APIs, realtime messaging.

Delivery & Quality

CI/CD, Fastlane, app store operations, crash analytics, feature flagging, experimentation, observability, release health.

Engagement

In-app journeys, lifecycle automation, WhatsApp flows, push/email orchestration, analytics, and customer support tooling.

SaaS Tools & Platforms

CRM, GTM & Lifecycle

Salesforce, HubSpot, Pipedrive, Apollo, LinkedIn Sales Navigator, Mailchimp, Braze, Customer.io, WhatsApp Business API, Stripe, Google Ads, and Meta Ads.

Product, Analytics & Support

Jira, Linear, Notion, Confluence, Figma, Airtable, GA4, Looker Studio, Mixpanel, Amplitude, Hotjar, Intercom, and Zendesk.

Delivery, Cloud & AI

Git, GitHub, GitLab, Bitbucket, GitHub Actions, GitLab CI, CircleCI, Jenkins, Docker, Kubernetes, Terraform, CI/CD pipelines, Slack, Microsoft Teams, Google Workspace, AWS, Google Cloud/Firebase, Cloudflare, Vercel, Netlify, VPS/cPanel, PostgreSQL, MySQL, Sentry, Datadog, OpenAI API, Claude, Claude Code, Codex, Cursor, MCP, RAG, vector search, prompt/eval workflows, and agent tooling.

Selected Projects

Topolo platform: Edge-native business software ecosystem spanning identity/OIDC, developer onboarding, CRM, roadmapping, billing/payments, AI gateway, notifications, admin tooling, commerce, workflow automation, media operations, and customer support.
Platform infrastructure: Cloudflare Workers architecture with generated deployment manifests, staging/production targets, service-to-service auth, scoped JWT/JWKS authorization, CI/CD, D1/KV/R2/Vectorize/Queues/Durable Objects, and deployment orchestration tooling.
JustCook SaaS and JustFeed: Food-tech operations and mobile subscription platform covering ordering, inventory, recipes, procurement, routing, payments, lifecycle messaging, and reporting.