Ash Lane

Architect the multi-product strategy for a business software platform, directing investments across identity, CRM, billing, AI workflows, admin tooling, commerce, media, and infrastructure.

• Defined long-range roadmap and capital allocation across platform bets including OAuth/OIDC identity, developer onboarding, CRM, roadmapping, AI gateway, billing/payments, notification orchestration, admin tooling, commerce, and workflow automation.
• Built the shared-services strategy for auth, tenant data, service scopes, deployment governance, media/storage/search, MDM/device operations, support, and customer lifecycle systems.
• Chaired portfolio reviews, OKRs, and operating cadences aligning product, engineering, GTM, and partner priorities around measurable outcomes.
• Created ecosystem theses around developer access, APIs, integrations, partner channels, usage-based AI, and platform packaging.
• Prepared board materials, investor updates, and strategic narratives tying product progress to commercial results and future bets.

Founded Livefreshr and led strategy across product, operations, and growth to turn a bootstrapped meal-kit idea into a durable subscription business.

• Set the strategic roadmap for vertical integration—owning supply chain, kitchen operations, delivery, and customer experience.
• Developed the JustCook/JustFeed platform strategy to digitise logistics, inventory, and customer journeys, reducing unit costs and error rates.
• Structured partnerships, menu expansion, and pricing experiments that unlocked new revenue streams while preserving margins.
• Instituted KPI dashboards, planning cadences, and scenario models tying operational metrics to growth and profitability targets.
• Orchestrated fundraising and investor narratives, translating operational insights into strategic investment theses.

Helped establish Cvent’s Middle East presence, selling enterprise event technology into agencies, corporates, and venues.

• Joined as one of the first Dubai hires, contributing to the growth of the regional office from a small startup-like footprint.
• Promoted from mid-market sales to managing the entire Middle East territory for third-party planners, owning full-cycle sales to high-value accounts.
• Partnered with SDRs to build pipeline, run tailored demos, navigate complex procurement, and close multi-stakeholder deals.

Led enterprise learning and talent management implementations while managing a hybrid new-business and account management portfolio.

• Became the first Cornerstone OnDemand certified solution consultant in the GCC, responsible for end-to-end implementations and best-practice guidance.
• Handled RFP responses, solution demonstrations, platform configuration, admin training, and go-live project management.
• Drove business development, sales cycle management, and contract negotiation while supporting marketing initiatives such as XpertInsight magazine.