Ash Lane

Own positioning, narrative, and go-to-market for Topolo’s portfolio of edge-native products, translating complex tech into compelling stories for buyers, partners, and analysts.

• Crafted messaging frameworks for Nodo, Quro, Hiero, and shared services (auth, CRM, roadmapping) tailored to vertical buyers.
• Built pricing & packaging models for platform bundles, pay-as-you-go media, and SaaS subscriptions with finance and RevOps.
• Produced launch plans, demo narratives, and enablement kits used by sales, partnerships, and field engineers.
• Ran competitive/market research and fed insights into roadmap priorities and content strategy.

Led brand, positioning, and go-to-market for Livefreshr’s meal kit subscription, translating operations-heavy value into customer-friendly messaging.

• Created core messaging, positioning, and brand guidelines spanning web, packaging, and retail activations.
• Developed launch campaigns for new menus, bundles, and service tiers, coordinating with ops and supply partners.
• Produced content, thought leadership, and events that generated qualified demand and press coverage.
• Worked with product to prioritise roadmap based on customer research, NPS, and churn insights.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.