Ash Lane

Built the revenue operations foundation for a platform portfolio, connecting CRM, lifecycle automation, product usage, billing, forecasting, support, and retention.

• Implemented CRM architecture, lifecycle automation, partner tracking, data flows, and analytics linking product telemetry to pipeline and customer outcomes.
• Designed revenue workflows across self-serve onboarding, partner-led opportunities, API access, platform packaging, billing, approvals, renewals, and expansion motions.
• Built executive dashboards covering pipeline health, activation, conversion, usage, retention, support load, LTV/CAC, and forecast quality.
• Automated deal desk, onboarding, approval, renewal, and customer-success workflows to reduce cycle time and churn risk.

Owned RevOps for Livefreshr’s subscription business, connecting acquisition, fulfilment, and retention data into unified reporting.

• Implemented CRM, billing, and subscription analytics with automated reporting on CAC, payback, and retention.
• Created demand routing, SLA tracking, and lifecycle workflows between marketing, sales, kitchen ops, and CX teams.
• Built forecasting models tied to operational capacity and procurement planning.
• Developed dashboards for cohort analysis, average order value, and gross margin, informing pricing decisions.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.