Ash Lane

Ash Lane

General Manager · Managing Director (MEA)

Dubai · Open to Global & Remote

me@ash-lane.com

ash-lane.com

linkedin.com/in/ashlane

WhatsApp: +971 55 188 7924

Profile

General Manager with founder-level ownership across the Middle East, combining commercial leadership, P&L control, and platform/product fluency. Built new offices and ventures, scaled revenue through direct sales and partnerships, and delivered operational excellence across SaaS, hardware, and subscription businesses. Comfortable steering regional expansion while keeping delivery, customer success, and product teams aligned.

General Management Strengths

Regional Growth & P&L

  • Territory launch, forecasting, and revenue accountability
  • Sales, partnerships, and customer success leadership
  • Budgeting, unit economics, and capital efficiency

Operations & Delivery

  • Cross-functional execution across SaaS, hardware, and services
  • Systems and process design for subscription operations
  • Hiring, mentoring, and culture-building for growth teams

Product & Platform Fluency

  • Edge-native SaaS, IoT/MDM, and mobile experiences
  • Translating customer needs into platform roadmaps
  • Balancing build vs. partner decisions within portfolios

Commercial & Market Strategy

  • Pricing & packaging, positioning, and GTM orchestration
  • Strategic alliances and ecosystem development
  • Data-driven reporting for boards and executive stakeholders

Experience

Founder & CEO

Topolo Technology Inc

Mar 2022 – Present Global / Remote

Founded and lead Topolo Technology, a multi-product technology company reimagining everyday technologies into infrastructure for modern customer and business interactions.

  • Built and led a portfolio including Nodo (smartphone micro kiosk network), Hiero (zero-code app creation platform), and Quro (dynamic QR ecosystem with physical products and edge-native APIs).
  • Owned product vision and architecture for shared services such as Topolo Auth, Topolo CRM, Topolo Roadmapper, ImpactCanvas, Topolo Bytes, and Nodo MDM built on Cloudflare Workers, D1, KV, R2, React, and TypeScript.
  • Designed and shipped the Nodo hardware and MDM platform, combining kiosk hardware, Flutter-based vertical apps, and a multi-tenant management console for global fleets.
  • Established product operating rhythms – roadmapping, documentation, and technical standards – to keep a lean team shipping reliably across multiple products.
  • Drove GTM, early customer discovery, and partnerships across retail, NGOs, and digital media, evolving pilots into longer-term engagements.

Founder & Owner

Fresh Ventures (Livefreshr, JustCook, JustFeed)

Mar 2014 – Present Dubai, UAE

Founded Livefreshr, a UAE-based meal kit & meal plan business, and built the underlying food tech platform powering consumer experiences and operations.

  • Led end-to-end operations from recipe development and procurement to logistics, packaging, customer support, and events.
  • Designed and shipped JustCook SaaS (Laravel + Vue.js) covering subscriptions, inventory, recipes, procurement, routing, and analytics for meal-kit businesses.
  • Launched the JustFeed Flutter app as the primary consumer interface for browsing menus, managing subscriptions, and handling in-app payments.
  • Systematized complex offline workflows into software-driven processes, increasing scalability and operational resilience.
  • Built Livefreshr’s brand and growth engine through digital marketing, content, partnerships, and community engagement.

TPP Partnerships Manager / Mid-Market Sales Manager

Cvent

Apr 2019 – Mar 2021 Dubai, UAE

Helped establish Cvent’s Middle East presence, selling enterprise event technology into agencies, corporates, and venues.

  • Joined as one of the first Dubai hires, contributing to the growth of the regional office from a small startup-like footprint.
  • Promoted from mid-market sales to managing the entire Middle East territory for third-party planners, owning full-cycle sales to high-value accounts.
  • Partnered with SDRs to build pipeline, run tailored demos, navigate complex procurement, and close multi-stakeholder deals.

Solution Consultant / Project Manager & Account Manager

XpertLearning

Apr 2012 – Sep 2016 UAE

Led enterprise learning and talent management implementations while managing a hybrid new-business and account management portfolio.

  • Became the first Cornerstone OnDemand certified solution consultant in the GCC, responsible for end-to-end implementations and best-practice guidance.
  • Handled RFP responses, solution demonstrations, platform configuration, admin training, and go-live project management.
  • Drove business development, sales cycle management, and contract negotiation while supporting marketing initiatives such as XpertInsight magazine.

Capabilities & Tooling

Leadership & Operations

Territory design, P&L management, cross-functional operations, subscription logistics.

Platforms & Technology

Cloudflare Workers/D1/KV/R2, React/TypeScript, Flutter, Laravel/Vue, IoT hardware & MDM.

Commercial Tooling

CRM & RevOps tooling, lifecycle marketing, WhatsApp automations, analytics & reporting.