Ash Lane

Turned fragmented business operations into connected AI-ready workflows, platform services, and adoption paths for a multi-product software ecosystem.

• Identified high-leverage automation opportunities across sales, CRM, planning, support, media, device operations, admin, billing, developer onboarding, and go-to-market workflows.
• Converted operational processes into platform capabilities with shared identity, service boundaries, tenant-aware data models, deployment manifests, and repeatable delivery patterns.
• Designed AI-assisted workflows with practical governance: human approval, traceable outputs, constrained tool access, prompt/version notes, and clear escalation paths.
• Built cloud-native applications and control surfaces that connected strategy, workflow design, implementation, operator adoption, and measurable business outcomes.
• Maintained documentation, implementation playbooks, and CI/CD runbooks so transformation work could move from experiment to repeatable operating capability.

Owned product and automation systems for a vertically integrated food tech stack spanning consumer, operational, and SaaS layers.

• Designed and implemented JustCook SaaS, an end-to-end platform for meal kit operations including orders, inventory, recipes, procurement, routing, reporting, and operational workflows.
• Translated kitchen, logistics, customer-service, and marketing constraints into software and automations that reduced manual effort and operational error.
• Connected campaign, CRM, order, and product data so decisions could move faster across operations, marketing, and delivery teams.
• Shipped customer and internal tools across Flutter, Laravel/Vue, lifecycle messaging, analytics, and decision-support workflows.

Implemented enterprise learning and talent management platforms, bridging client workflows, technical integration, and vendor product constraints.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, integrations, and deployments for major regional clients.
• Owned RFP responses, solution demonstrations, admin training, workflow mapping, and post-launch optimisation for performance, learning, and talent products.
• Converted real-world client usage patterns into vendor enhancement requests, reporting improvements, and operational playbooks.

Brought a product-minded and data-led approach to selling event technology platforms into the Middle East market.

• Drove consultative discovery, tailored demos, workflow mapping, and product-qualified opportunities for enterprise and mid-market event teams.
• Partnered with product, SDR, and implementation teams to turn pipeline signals, customer constraints, and regional requirements into successful deployments.
• Built credibility with both commercial and technical stakeholders by connecting event operations, integrations, reporting, and adoption outcomes.