Ash Lane

Own solution architecture and technical validation for business software covering identity, CRM, billing, AI workflows, admin tooling, commerce, media operations, and device workflows.

• Designed reference architectures and integration patterns for OAuth/OIDC, API access, CRM, roadmapping, AI gateway, notifications, billing/payments, media pipelines, MDM/device operations, and commerce workflows.
• Ran discovery, demos, and proofs with partners and customers; translated requirements into backlog items, platform contracts, and delivery plans.
• Created solution documentation, implementation playbooks, integration guides, and developer tooling that enable repeatable deployments across use cases.
• Partnered with engineering and product marketing to keep messaging, roadmap, and implementation guidance aligned with customer reality.

Built and implemented the full food tech stack for Livefreshr, owning product discovery, solution delivery, and customer rollout.

• Led solution discovery with kitchen, logistics, and customer teams to translate operational pain points into software capabilities.
• Architected and shipped JustCook SaaS and JustFeed (Laravel, Vue.js, Flutter), covering orders, inventory, routing, and subscriber experiences.
• Built integration touchpoints for payments, logistics partners, analytics, and lifecycle automation (email, WhatsApp).
• Created documentation, training materials, and operational dashboards to ensure adoption across teams and external partners.

Provided technical presales leadership for Cvent's event tech stack across the Middle East, ensuring complex deals were deliverable and successful.

• Joined during the Dubai office build-out, owning discovery, solution design, and RFP responses for enterprise agencies and venues.
• Partnered with product and implementation teams to craft demos, prototypes, and migration plans tailored to local market needs.
• Managed detailed discovery workshops, integration assessments, and technical due diligence to de-risk contracts before signature.
• Supported delivery handoff with documented scopes, success criteria, and configuration guides, ensuring smooth launches.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.