Ash Lane

Own growth strategy across business software products, connecting acquisition, lifecycle automation, partner motions, product usage, and revenue operations.

• Built growth programs across CRM, developer onboarding, payments, support, commerce, media operations, workflow automation, and AI-enabled customer journeys.
• Launched lifecycle automation across WhatsApp, email, push, in-app experiences, and CRM workflows to improve activation, retention, and expansion.
• Implemented experimentation frameworks across pricing, onboarding, packaging, referral, partner motions, and self-serve product funnels.
• Instrumented dashboards and operating rhythms tying acquisition spend, pipeline, activation, conversion, usage, retention, and margin to product decisions.

Grew Livefreshr from launch to scaled subscriptions, owning acquisition, lifecycle, and retention programs end to end.

• Ran paid search, social, influencer, and offline campaigns with tight measurement loops and cohort tracking.
• Built subscription lifecycle journeys (onboarding, reorder nudges, churn prevention) leveraging WhatsApp automation and CRM.
• Optimised pricing, bundle offers, and referral programs through experimentation and A/B testing.
• Partnered with product/data to instrument funnels, retention dashboards, and predictive churn models.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.