Ash Lane

Own growth strategy across multiple products (kiosks, QR, SaaS, and media), building full-funnel programs that connect acquisition spend to platform usage and revenue.

• Launched omnichannel acquisition programs (paid social/search, DOOH, partnerships) with CAC targets tied to product usage and retention.
• Built lifecycle automation across WhatsApp, push, and email, driving activation and repeat usage for QR and kiosk experiences.
• Implemented experimentation frameworks (pricing, onboarding, paywall, referral) and instrumented dashboards for exec reporting.
• Aligned growth, product, and data teams around a shared North Star metric and weekly operating cadence.

Grew Livefreshr from launch to scaled subscriptions, owning acquisition, lifecycle, and retention programs end to end.

• Ran paid search, social, influencer, and offline campaigns with tight measurement loops and cohort tracking.
• Built subscription lifecycle journeys (onboarding, reorder nudges, churn prevention) leveraging WhatsApp automation and CRM.
• Optimised pricing, bundle offers, and referral programs through experimentation and A/B testing.
• Partnered with product/data to instrument funnels, retention dashboards, and predictive churn models.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.