Ash Lane

Ash Lane

Director, Device & IoT Platforms

Dubai · Open to Global & Remote

me@ash-lane.com

ash-lane.com

linkedin.com/in/ashlane

WhatsApp: +971 55 188 7924

Profile

Device and IoT platform director with 10+ years building kiosk networks, MDM control planes, and edge-native services that tie software to physical experiences. Led the conception and rollout of Nodo micro kiosks, Flutter-based device apps, and a multi-tenant management console covering provisioning, monitoring, and automations. Comfortable working at the intersection of hardware, firmware, SaaS, and field operations.

Device & IoT Leadership Highlights

Fleet Architecture

  • Kiosk/device hardware selection, provisioning flows, remote management
  • MDM policies, OTA updates, monitoring, telemetry pipelines
  • Security hardening, compliance, and audit trails

Edge & App Layers

  • Flutter-based kiosk/mobile apps, offline-first UX, device UX systems
  • Edge-native APIs using Cloudflare Workers, D1, KV, R2, Queues
  • Media delivery, QR/DOOH content orchestration, payments

Operational Tooling

  • Multi-tenant consoles, alerting, incident workflows, SOC-style monitoring
  • Field service enablement, partner dashboards, automation hooks
  • Data models linking devices, locations, content, and revenue

Commercial Alignment

  • Business models for hardware + SaaS bundles, usage-based pricing
  • Partnership integration with retailers, telcos, and agencies
  • Lifecycle automation, analytics, and stakeholder reporting

Experience

Director, Device & IoT Platforms (Founder & CEO)

Topolo Technology Inc

Mar 2022 – Present Global / Remote

Architect and operate the Nodo device platform: smartphone-based kiosks, Flutter apps, and a multi-tenant MDM console controlling fleets across regions.

  • Designed the hardware/software stack for Nodo kiosks, including managed Android devices, custom enclosures, peripherals, and remote diagnostics.
  • Built the Nodo MDM control plane covering provisioning, policy management, telemetry, alerting, and automated workflows for content and updates.
  • Implemented edge APIs on Cloudflare Workers with D1/KV/R2 for low-latency content delivery, device messaging, and secure session handling.
  • Coordinated field rollouts, staging, and support playbooks with retail partners and NGOs, ensuring SLA adherence and rapid incident response.
  • Maintained detailed documentation, schematics, and integration guides for hardware partners, installers, and software developers.

Device Platform Lead (Founder)

Fresh Ventures – Livefreshr, JustCook, JustFeed

Mar 2014 – Present Dubai, UAE

Owned the technology enabling Livefreshr’s production facilities and delivery fleet, blending hardware, logistics, and software.

  • Built JustCook SaaS (Laravel/Vue) to orchestrate inventory, cold-chain logistics, and routing across delivery hubs.
  • Led development of the JustFeed Flutter app with offline capabilities for pop-up activations, kiosks, and partner devices.
  • Integrated IoT sensors, courier tracking, and automation for meal prep and delivery, turning operational signals into product requirements.
  • Delivered dashboards, alerts, and quality workflows to keep kitchen, logistics, and customer teams aligned in real time.

Solution Consultant / Project Manager

XpertLearning

Feb 2013 – Sep 2016 UAE

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

  • Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
  • Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
  • Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Mid-Market Sales Manager / TPP Partnerships Manager

Cvent

Apr 2019 – Mar 2021 Dubai, UAE

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

  • Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
  • Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.

Device Platform Stack

Hardware & Field Ops

Kiosk design, Android device management, sensor integrations, provisioning workflows, installer toolkits.

Edge & App Stack

Flutter, React/TypeScript, Cloudflare Workers/D1/KV/R2, Rust/TypeScript workers, realtime messaging, content delivery.

Operations & Analytics

Multi-tenant consoles, alerting & telemetry, incident workflows, lifecycle automation, analytics & SLAs.