Ash Lane

Ash Lane

Director, Device & IoT Platforms

Dubai · Open to Global & Remote

me@ash-lane.com

ash-lane.com

linkedin.com/in/ashlane

Phone: +971 58 517 8182

Professional Summary

Device and IoT platform director with 10+ years building MDM control planes, managed mobile experiences, kiosk workflows, and edge-native services that tie software to physical operations. Led device provisioning, telemetry, policy management, remote diagnostics, Flutter-based device apps, and multi-tenant operator consoles. Comfortable working at the intersection of hardware, firmware, SaaS, and field operations.

Core Skills

Fleet Architecture

  • Kiosk/device hardware selection, provisioning flows, remote management
  • MDM policies, OTA updates, monitoring, telemetry pipelines
  • Security hardening, compliance, and audit trails

Edge & App Layers

  • Flutter-based mobile/managed-device apps, offline-first UX, device UX systems
  • Cloud and edge APIs using Node/TypeScript, serverless functions, SQL/data stores, queues, and storage
  • Media delivery, content orchestration, payments, and telemetry

Operational Tooling

  • Multi-tenant consoles, alerting, incident workflows, SOC-style monitoring
  • Field service enablement, partner dashboards, automation hooks
  • Data models linking devices, locations, content, and revenue

Commercial Alignment

  • Business models for hardware + SaaS bundles, usage-based pricing
  • Partnership integration with retailers, telcos, and agencies
  • Lifecycle automation, analytics, and stakeholder reporting

Director-Level Scope

  • Director-level ownership across product roadmap, delivery governance, stakeholder communication, vendor selection, budget trade-offs, and cross-functional operating cadence.
  • Experience leading product, engineering, operations, GTM, implementation, and partner teams through 0-to-1 launches, regional expansion, and platform scaling.
  • Translate founder, board, and executive priorities into OKRs, portfolio plans, hiring needs, delivery metrics, risk management, and customer-facing execution.

Professional Experience

Director, Device & IoT Platforms (Founder & CEO)

Topolo Technology Inc

Mar 2022 – Present Global / Remote

Architect and operate device-management and physical-digital experience platforms covering managed mobile devices, kiosk workflows, remote operations, and cloud control planes.

  • Designed managed-device and kiosk software patterns across Android/Flutter apps, provisioning, policy management, telemetry, alerting, diagnostics, content updates, and field-support workflows.
  • Built cloud APIs and operator consoles using React/TypeScript, Workers, SQL/D1 stores, object storage, queues, and secure session handling for device and content operations.
  • Connected device operations with identity, CRM, media management, analytics, notifications, partner onboarding, and incident workflows.
  • Coordinated field rollouts, staging, support playbooks, documentation, and integration guides for partners, installers, and software teams.
  • Balanced hardware constraints, mobile UX, cloud reliability, data governance, and commercial packaging for device-enabled business models.

Device Platform Lead (Founder)

Fresh Ventures – Livefreshr, JustCook, JustFeed

Mar 2014 – Present Dubai, UAE

Owned the technology enabling Livefreshr’s production facilities and delivery fleet, blending hardware, logistics, and software.

  • Built JustCook SaaS (Laravel/Vue) to orchestrate inventory, cold-chain logistics, and routing across delivery hubs.
  • Led development of the JustFeed Flutter app with offline capabilities for pop-up activations, kiosks, and partner devices.
  • Integrated IoT sensors, courier tracking, and automation for meal prep and delivery, turning operational signals into product requirements.
  • Delivered dashboards, alerts, and quality workflows to keep kitchen, logistics, and customer teams aligned in real time.

Solution Consultant / Project Manager

XpertLearning

Feb 2013 – Sep 2016 UAE

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

  • Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
  • Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
  • Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Mid-Market Sales Manager / TPP Partnerships Manager

Cvent

Apr 2019 – Mar 2021 Dubai, UAE

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

  • Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
  • Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.

Technical Skills

Hardware & Field Ops

Kiosk design, Android device management, sensor integrations, provisioning workflows, installer toolkits.

Edge & App Stack

Flutter/Dart, React/TypeScript, Node APIs, Rust/TypeScript services, Firebase, GraphQL/REST, realtime messaging, content delivery, and cloud/edge services.

Operations & Analytics

Multi-tenant consoles, alerting & telemetry, incident workflows, lifecycle automation, analytics & SLAs.

SaaS Tools & Platforms

CRM, GTM & Lifecycle

Salesforce, HubSpot, Pipedrive, Apollo, LinkedIn Sales Navigator, Mailchimp, Braze, Customer.io, WhatsApp Business API, Stripe, Google Ads, and Meta Ads.

Product, Analytics & Support

Jira, Linear, Notion, Confluence, Figma, Airtable, GA4, Looker Studio, Mixpanel, Amplitude, Hotjar, Intercom, and Zendesk.

Delivery, Cloud & AI

Git, GitHub, GitLab, Bitbucket, GitHub Actions, GitLab CI, CircleCI, Jenkins, Docker, Kubernetes, Terraform, CI/CD pipelines, Slack, Microsoft Teams, Google Workspace, AWS, Google Cloud/Firebase, Cloudflare, Vercel, Netlify, VPS/cPanel, PostgreSQL, MySQL, Sentry, Datadog, OpenAI API, Claude, Claude Code, Codex, Cursor, MCP, RAG, vector search, prompt/eval workflows, and agent tooling.

Selected Projects

  • Topolo platform: Edge-native business software ecosystem spanning identity/OIDC, developer onboarding, CRM, roadmapping, billing/payments, AI gateway, notifications, admin tooling, commerce, workflow automation, media operations, and customer support.
  • Platform infrastructure: Cloudflare Workers architecture with generated deployment manifests, staging/production targets, service-to-service auth, scoped JWT/JWKS authorization, CI/CD, D1/KV/R2/Vectorize/Queues/Durable Objects, and deployment orchestration tooling.
  • JustCook SaaS and JustFeed: Food-tech operations and mobile subscription platform covering ordering, inventory, recipes, procurement, routing, payments, lifecycle messaging, and reporting.