Ash Lane

Define and execute product strategy for an edge-native platform with interoperable services across identity, data, AI, billing, notifications, deployment, and operator tooling.

• Oversaw conception, validation, and delivery of platform capabilities including OAuth/OIDC identity, developer onboarding, CRM, roadmapping, AI gateway, billing, admin tooling, media operations, MDM/device operations, and commerce.
• Specified architectures using React/TypeScript, Astro, Workers, serverless APIs, D1/KV/R2/Vectorize/Queues, Durable Objects, service clients, and generated deployment manifests.
• Structured shared platform layers for auth, identity, billing, tenant data, service scopes, API contracts, UI patterns, CI/CD, and deployment governance.
• Led discovery and usability sessions with partners and internal stakeholders to iterate quickly on product-market fit, workflows, and UX.
• Authored and maintained ADRs, onboarding guides, API contracts, runbooks, and deployment notes to standardise decisions across the product suite.

Owned the product vision and delivery for a vertically integrated food tech stack spanning consumer, operational, and SaaS layers.

• Designed and implemented JustCook SaaS, an end-to-end platform (Laravel, Vue.js) for meal kit operations including orders, inventory, recipes, procurement, routing, and analytics.
• Led design and development of the JustFeed Flutter app as a premium customer experience for managing subscriptions, browsing menus, and completing in-app checkout.
• Translated operational constraints into product requirements, helping reduce manual effort and error rates through better tooling and automation.
• Coordinated brand and marketing initiatives in lockstep with product launches to maximise adoption and retention.

Implemented enterprise learning and talent management platforms, bridging client requirements, vendor capabilities, and future roadmaps.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading discovery, configuration, and deployments for major regional clients.
• Owned RFP responses, solution demonstrations, admin training, and post-launch optimisation for performance, learning, and talent products.
• Provided structured feedback and enhancement requests to vendors based on real-world client usage and adoption patterns.

Brought a product-minded approach to selling Cvent's event tech platforms into the Middle East market.

• Drove product-qualified opportunities through deeply consultative discovery and tailored demonstrations.
• Partnered with product and implementation teams to ensure commitments made in the sales cycle translated into successful deployments.