Ash Lane

Lead partner and ecosystem strategy for platform capabilities recruiters and partners recognize: identity, APIs, CRM, payments, AI workflows, admin tooling, commerce, media operations, and device workflows.

• Developed partner motions around OAuth/OIDC login, developer onboarding, API access, billing, AI gateway access, CRM workflows, workflow automation, media operations, and customer-support tooling.
• Built early customer and partner relationships, moving engagements from discovery and demos into implementation plans, pilots, and longer-term commercial conversations.
• Created pitch narratives, demos, collateral, and enablement that articulate both business value and technical differentiation to non-technical decision makers.
• Worked directly with product and engineering to turn partner feedback into roadmap priorities, integration requirements, onboarding flows, and deployment standards.

Built Livefreshr from zero to a recognised food tech brand in the UAE, leading sales, partnerships, and growth.

• Managed B2C and B2B sales for meal kits and meal plans, owning the full commercial funnel from acquisition through retention.
• Secured and nurtured corporate partnerships and events, tying Livefreshr's offering to employer branding and wellness initiatives.
• Designed and executed digital marketing campaigns, content strategies, and community initiatives to drive sustained demand.
• Partnered closely with engineering to ensure Livefreshr's SaaS tools (JustCook, JustFeed) supported and amplified GTM efforts.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.