Ash Lane

Partnered with operators and partners to modernise customer and internal workflows through cloud software, mobile experiences, automation, AI workflows, and data-driven operating systems.

• Designed transformation programs connecting CRM, onboarding, payments, support, media operations, device operations, messaging, analytics, and workflow automation to measurable outcomes.
• Led cross-functional delivery of operator dashboards, content systems, AI-assisted workflows, lifecycle automation, and customer-facing digital journeys.
• Developed change-management and rollout playbooks covering training, documentation, adoption, support, and phased delivery across partner teams.
• Built dashboards and operating cadences tying engagement, conversion, pipeline, support, and delivery metrics to transformation investments.

Digitised Livefreshr’s meal kit operations and customer journeys, blending physical production with connected digital experiences.

• Implemented end-to-end SaaS platform (JustCook) connecting procurement, production, and delivery data.
• Launched customer-facing experiences (JustFeed app, QR menus, kiosks) with real-time logistics and support.
• Introduced analytics and automation that improved forecast accuracy, reduced waste, and increased satisfaction.
• Led change management, training, and communication plans ensuring adoption across kitchen, logistics, and customer teams.

Helped establish and grow Cvent's Middle East presence, selling event tech and hospitality cloud solutions into agencies, corporates, and venues.

• Joined the Dubai office in its early phases, supporting growth from a small startup-style footprint into a larger regional operation.
• Progressed from mid-market territory management to owning the entire Middle East for third-party planners, with clear quota responsibility.
• Partnered with SDRs to build pipeline, ran discovery-driven demos, managed complex sales cycles, and negotiated contracts with multi-stakeholder buying groups.
• Adapted quickly to hybrid then fully remote selling during COVID-19 while maintaining disciplined forecasting and CRM hygiene.

Combined new business, account management, and solution consulting for learning and talent platforms across the GCC.

• Served as the first Cornerstone OnDemand certified solution consultant in the GCC, leading RFPs, demos, and implementations.
• Managed a hybrid role across business development, sales cycle management, client engagement, and technology-enhanced learning consultation.
• Supported marketing through website redesign, campaign input, and the advertiser-funded L&D magazine XpertInsight.