Ash Lane

Built and shipped multiple MVPs and v1 platforms for clients, owning scope, architecture, delivery, and handoff.

• Delivered MVPs for Nodo, Quro, Hiero, and ImpactCanvas using Cloudflare Workers/D1/KV/R2, React/Next, and mobile clients.
• Implemented WhatsApp integrations, marketing automation, and Google PPC data pipelines into CRM/CDP and analytics stacks.
• Set up CI/CD, observability, feature flags, and incident playbooks to keep velocity high without sacrificing reliability.
• Built AI workflows (LLM prompts, embeddings, retrieval) and reporting layers for customer-facing dashboards.
• Ran weekly delivery cadences, scope trade-offs, and investor-ready updates; produced handoff guides for internal teams.

Owned end-to-end tech for subscription logistics, consumer apps, and partner integrations, taking products from MVP to scale.

• Rebuilt ordering, logistics, and kitchen systems (JustCook) for reliability and throughput; added CI/CD and observability.
• Shipped Flutter-based JustFeed app and kiosk flows with payments, identity, and analytics instrumentation.
• Automated lifecycle messaging and marketing flows; integrated CRM, WhatsApp, and campaign data for retention.
• Led hiring, vendor management, and cross-functional planning while reporting on delivery, cost, and risk.

Implemented learning and talent platforms for enterprise clients, bridging discovery, configuration, and launch.

• Led solution design, RFP responses, and hands-on configuration as the first Cornerstone OnDemand certified consultant in the GCC.
• Managed timelines, stakeholders, and enablement to ensure smooth go-lives and measurable adoption.
• Integrated customer requirements into vendor roadmaps and post-launch optimisation cycles.