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WA Platform

GrowthMessaging
Completed: February 2026
Live product
WA Platform

Overview

I built WA Platform as the modern successor to earlier WhatsApp automation experiments: a cleaner, more productized workspace for teams running acquisition and outbound programs on WhatsApp.

Key features include:

  • Campaign setup flows for structuring outbound motions without spreadsheet sprawl
  • Connection layer for unified WhatsApp messaging and platform-specific workflows
  • Insight surfaces for analyzing conversations, response patterns, and performance
  • Outbound tooling to support scalable follow-up and segmented messaging
  • Dark-mode marketing surface that presents the product clearly to prospective users
  • Cloudflare-hosted delivery with fast iteration and lightweight deployment workflows

The product is designed to make WhatsApp feel less like a manual communications channel and more like an operational growth surface with repeatable workflows.

Technologies Used

  • React
  • TypeScript
  • Cloudflare Pages
  • Growth Ops
  • WhatsApp Integration