Fractional Product & Ops

I build and ship
so you don't have to

Apps, automations, and ops — delivered weekly with one owner accountable to you. No dev team to manage. No surprises.

4–6 weeks to launch
12+ hrs/wk saved
100% plain English
Ash Lane

Three ways to work together

Pick the depth that fits. Every engagement includes weekly demos and plain-English updates.

2 weeks

Ops Audit

Map your workflows, spot the waste, and walk away with a prioritized fix list — plus 1–2 quick wins already shipped.

  • Discovery: Live screenshare to see how work actually flows
  • Deliverable: One-page plan with ROI estimates
  • Bonus: Quick wins built before we wrap
Monthly

Fractional Lead

Ongoing ownership of product and ops. I run the roadmap, vendors, and delivery — you get results and a weekly scorecard.

  • Quarterly: Set priorities and success metrics
  • Weekly: Scorecard: shipped, next, blockers
  • Always: One point of contact for everything tech
Book a fit call →

We'll match the right engagement to your needs. No pressure, no jargon.

Services I run end-to-end

What I ship most often, based on the products and automations I've already built.

Web & Marketing

Landing pages & marketing sites

Fast Astro builds with clean UX, dark mode, and conversion-focused CTAs.

  • Performance + SEO baked in (meta, schema, CSP)
  • Clear booking/contact funnels and proof elements
  • Analytics-ready with lightweight tracking
Flows & Forms

Booking and contact flows

Calendars, availability logic, and form backends that actually deliver.

  • Availability curation and social-proof states
  • Cloudflare Workers/R2/D1 integrations
  • Anti-spam, alerts, and error handling built in
Product

MVPs and feature sprints

Web or mobile builds with weekly demos and acceptance criteria locked up front.

  • Scope → build → launch with training included
  • Cloudflare-native backends; React/Vue/Flutter frontends
  • Auth, payments, notifications, and rollout support
Performance & SEO

Technical audits & hardening

Perf, SEO, and security passes with a prioritized fix list and hands-on implementation.

  • Lighthouse, Core Web Vitals, image strategy
  • CSP, headers, accessibility, dark-mode QA
  • Monitoring hooks to keep it healthy
Analytics

Analytics & experimentation

Track what matters and test variants that move conversion, not vanity metrics.

  • Event design, funnels, and dashboards
  • A/B or multivariate for CTAs/pages
  • Lightweight, privacy-conscious implementations
Leadership

Fractional CTO / product lead

Own the roadmap, vendors, and delivery without you hiring a team.

  • Quarterly priorities and weekly scorecards
  • Vendor/tooling decisions and onboarding
  • Hands-on builds plus oversight

How it works

Four steps from "let's talk" to "it's live."

01

Align

15-min call to understand your goal. We define "done" in plain language — no scope creep, no guessing.

02

Map

I walk your current process, flag quick wins, and sequence the work so momentum builds early.

03

Build

Weekly demos — you see real progress, not status updates. Adjust scope on the fly without losing time.

04

Ship

Launch, hand off, train your team. I stick around to keep it stable and answer questions.

What you get

  • Clear scope before work starts
  • Weekly demos, not status emails
  • One owner, not a team to manage
  • Handoff + training included
Start with a fit call →

Real outcomes

Not vanity metrics — actual results from recent engagements.

3 days → same day

Support response time after mapping flows and automating routing

5 weeks to App Store

Mobile MVP with payments, auth, and notifications — scoped in week one

12 hrs/week back

Manual CRM updates replaced with a single automated flow

Recent work

Ops Same-day replies

Service team response cut from 3 days to same day

Mapped support and onboarding, removed double entry, wired automation. Customers heard back faster without adding headcount.

  • Intake, routing, and updates automated across CRM + email
  • Dashboard so ops could spot delays before customers complained
Product Launched in 5 weeks

Mobile MVP live with payments in 5 weeks

Defined must-have experience, built Flutter app + backend, launched with payments and push notifications ready.

  • Acceptance criteria locked in week one; demos every week
  • App store prep, rollout, and team training included
Placeholder reel

"We cut response times from days to hours without hiring. Weekly updates were plain English and the work just got done."

OL
Ops Lead Services business
Placeholder reel

"Launched faster than any previous build. Clear acceptance, weekly demos, and no surprises on cost."

FP
Founder Mobile product
Placeholder reel

"We went from chaotic handoffs to reliable delivery windows. Weekly demos and crisp acceptance criteria kept the team aligned."

PM
Product Manager Logistics platform
Placeholder reel

"We launched without surprises. Clean SOW, transparent tradeoffs, and documented handoff made it easy to keep momentum."

CT
CTO B2B SaaS

Common questions

How do we start?

15-minute fit call. We agree on the outcome and pick the right engagement — audit, sprint, or monthly. If it's not a fit, I'll point you somewhere better.

How do you price?

Audits and sprints are fixed-price, scoped upfront. Monthly is open-book hourly with a cap so you have predictability. No hidden fees.

Who runs the work?

I own delivery, vendors, and updates. You get weekly check-ins without managing developers or chasing contractors.

What if it's not a fit?

If after an audit you don't see a clear ROI path, you keep the findings and walk away. No pressure to continue.

Ready to get this off your plate?

Book a 15-minute call. We'll pick the right path and map next steps.