Fractional Product & Ops

I build and ship
so you don't have to

Apps, automations, and ops — delivered weekly with one owner accountable to you. No dev team to manage. No surprises.

4–6 weeks to launch
12+ hrs/wk saved
100% plain English
Ash Lane

Three ways to work together

Pick the depth that fits. Every engagement includes weekly demos and plain-English updates.

2 weeks

Ops Audit

Map your workflows, spot the waste, and walk away with a prioritized fix list — plus 1–2 quick wins already shipped.

  • Discovery: Live screenshare to see how work actually flows
  • Deliverable: One-page plan with ROI estimates
  • Bonus: Quick wins built before we wrap
Monthly

Fractional Lead

Ongoing ownership of product and ops. I run the roadmap, vendors, and delivery — you get results and a weekly scorecard.

  • Quarterly: Set priorities and success metrics
  • Weekly: Scorecard: shipped, next, blockers
  • Always: One point of contact for everything tech
Book a fit call →

We'll match the right engagement to your needs. No pressure, no jargon.

How it works

Four steps from "let's talk" to "it's live."

01

Align

15-min call to understand your goal. We define "done" in plain language — no scope creep, no guessing.

02

Map

I walk your current process, flag quick wins, and sequence the work so momentum builds early.

03

Build

Weekly demos — you see real progress, not status updates. Adjust scope on the fly without losing time.

04

Ship

Launch, hand off, train your team. I stick around to keep it stable and answer questions.

What you get

  • Clear scope before work starts
  • Weekly demos, not status emails
  • One owner, not a team to manage
  • Handoff + training included
Start with a fit call →

Real outcomes

Not vanity metrics — actual results from recent engagements.

3 days → same day

Support response time after mapping flows and automating routing

5 weeks to App Store

Mobile MVP with payments, auth, and notifications — scoped in week one

12 hrs/week back

Manual CRM updates replaced with a single automated flow

Recent work

Ops Same-day replies

Service team response cut from 3 days to same day

Mapped support and onboarding, removed double entry, wired automation. Customers heard back faster without adding headcount.

  • Intake, routing, and updates automated across CRM + email
  • Dashboard so ops could spot delays before customers complained
Product Launched in 5 weeks

Mobile MVP live with payments in 5 weeks

Defined must-have experience, built Flutter app + backend, launched with payments and push notifications ready.

  • Acceptance criteria locked in week one; demos every week
  • App store prep, rollout, and team training included

"We cut response times from days to hours without hiring. Weekly updates were plain English and the work just got done."

OL
Ops Lead Services business

"Launched faster than any previous build. Clear acceptance, weekly demos, and no surprises on cost."

FP
Founder Mobile product

Common questions

How do we start?

15-minute fit call. We agree on the outcome and pick the right engagement — audit, sprint, or monthly. If it's not a fit, I'll point you somewhere better.

How do you price?

Audits and sprints are fixed-price, scoped upfront. Monthly is open-book hourly with a cap so you have predictability. No hidden fees.

Who runs the work?

I own delivery, vendors, and updates. You get weekly check-ins without managing developers or chasing contractors.

What if it's not a fit?

If after an audit you don't see a clear ROI path, you keep the findings and walk away. No pressure to continue.

Ready to get this off your plate?

Book a 15-minute call. We'll pick the right path and map next steps.